It’s not exactly news to most of us.
What’s interesting is that I am seeing more and more about language now. It seems the *way* we talk to people is becoming as important as what we are saying.
All content strategists are now sitting around nodding sagely. We’ve all been saying language choices in government - and all - comms is very important for ages. And actually, this sort of thing has been said throughout history.
Just in recent history, Winston Churchill wrote to his staff telling them not to use verbose terms. President Clinton wrote a 'Plain Writing in Government' memorandum and President Obama made the ‘United States Plain Writing Act of 2010’ law.
All the words
There’s a stack of blogs and information out there on how to write for social media, getting attention and how to make your site successful but there’s a few golden rules for whatever you do, on every channel.
1. Understanding is more important than writing
Reading isn’t as important as understanding - you can read loads but it’s understanding that you act on even if it is just remembering a new piece of information. So when you are having that difficult conversation about language, it should be more around comprehension - not the individual words.