Data and a new site
1. Decide your top information
2. Get your audience's vocabulary
Try forums - I’ve already blogged about this.
3. Write based on user need
4-ish. Alpha, beta, live
5. After live
Data and an existing site
1. Review your content strategy
I’d put in a workshop session every 6 months or so to see if the site I was working on was on track. I’d ask these questions:
- Does the content still fit the original idea for the site?
- If not, is that ok? Was that a conscious decision or did the site just meander off track?
- Do we need a new set of principles because our business has changed (like a new proposition)?
- What’s the most important thing we want our customers to do/understand/take away?
- Are we still doing that in the most user-centred way?
- Are they still getting what they want?
- Do we need to get more analytics to find out more meaningful info?
2. Review your top information
Take a look at your analytics. How are your top performing pages doing? Should they be your top performing pages? What about the ones at the bottom of the heap? Should they be at the top?